We may sell clothing, but we're more than just a clothing company. Above all else, We Heart Winnipeg is a community of like-minded locals who share a passion for this amazing city of ours. 

Simply put, there are SO many reasons we're proud to call Winnipeg home: killer food, cool cafes, great craft beer, world-class events, a vibrant arts scene, gorgeous greenspace, community markets, stellar music, a thriving start-up movement, and an eclectic collection of neighbourhoods for every lifestyle. But above all else, we believe the people make the place -- and we know we don't need to tell you how awesome Winnipeggers are.

Chances are, you are one ;)  


- Community over competition
- Quality over quantity
- People over profit
- Inclusivity and equality
- Sustainability
- Intentional living


In the spirit of supporting local, we pledge that all of our products will be designed by local artists and printed right here in Winnipeg. If you want to work with us, hit us up here.


The only thing better than repping your city is repping your city for a great cause. We proudly donate 10% off all profits to a different local charity or community initiative every month. 

At the end of the day, we hope We Heart Winnipeg brings us all a little bit closer and makes our community a little bit stronger. 

Long live local