House of Local opened its doors in the summer of 2023, when We Heart Winnipeg Lifestyle Co. moved its flagship store to the heart of East Kildonan. In addition to our own new-and-improved retail space, the big black building at 680 Watt Street is home to an in-house coffee bar, a custom print studio and more than 30 local makers.

Much like our clothing line, and our blog that came before it, the HoL community is built around a few simple principles: spreading positivity, advocating for localism, connecting community and celebrating our city.

Local is a lifestyle ✌️